Nella Naturals
SPOTLIGHT PORTFOLIO PROJECT
Nella Naturals is a small family owned business located in PA that creates high-quality, realistically-scented candles and room deodorizers without the dangerous chemicals and high boutique price tags. Their candles are vegan-friendly, all made of FDA approved, Kosher certified, 100 percent USA soy wax, and also use clean-burning cotton wicks. Additionally, they make all-natural body care products that pamper, clean, exfoliate, moisturize, and smell great, all without the chemicals you don’t want.
Work Scopes: Brand Guidelines, Product Mock Ups, 12 Days of Christmas Promotion Campaign, Social Post Creatives, Blog Post Creatives
WORK SCOPE
Brand Guidelines & Elements
Defining Elements:
- Logo Usage
- Mark Usage
- Typography
- Elements & Imagery
Logo
I do not know who created the logo in order to give the proper credit. However, I outlined the correct usage and clear space in the guidelines. See sample pages in the following gallery.
Vector Elements
The Vegan Friendly Emblem is frequently used in three color versions overlapping product images. The handmade type element is used whenever possible on product post images to let customers know the products are handmade in batches.
Branding Guidelines
WORK SCOPE
Product Mock Ups
Wooden Wick Soy Candle, 11 oz. in Candy Corn
WOODEN WICK SOY CANDLE, 18 oz. IN CANDY CORN
Wooden Wick Soy Candle, 26 oz. in CANDY CORN
Soy Cotton Wick Candle, 9 oz. in CANDY CORN
Soy Cotton Candle, 13 oz. in CANDY CORN
Soy Wax Melt, Front View in CANDY CORN
Soy Wax Melt, SIDE VIEW in CANDY CORN
Each product mock up is customized for size, color, and name using Adobe Photoshop. Images were uploaded to Shopify site. Time: 3 weeks
Images per scent:
- 3 jar sizes for Wooden Wick Candles
- 2 jar sizes of the Soy Cotton Wick Candles
- 2 views of the Wax Melt
128 scents; a total of 896 images
Total Mock Up Images
WORK SCOPE
Promotional Creatives:
12 Days of Christmas
Each of the 12 promotions required 4 creative layout specs, those being:
- Home Page Banner
- Email Hero Image
- Facebook/Pinterest Post Image
- Instagram Story
Images were created using Adobe Illustrator.
Time: 1 week
Square Post Spec Gallery
Instagram Story
Vertical Post Spec Gallery
Website Home Page
Full Width Banner Spec Gallery
Email Hero Image
Newsletter Banner Spec Gallery
Work Scope
Social Media Post Images
Gallery of various social image samples.
Images were created using Adobe Illustrator & Photoshop. 12 images in two specs per week, time: 1.5 days
WORK SCOPE
Blog Post Creatives
Zodiac Aromas blog post features a specific scent for each zodiac sign. Here are sample images of creatives for the blog post and social media.
Time: 1 day
