BRAND

A brand defines the essential factors of services and products being offered, the specific audiences these services/products will matter to, the visual concepts that appeal and engage with those specific audiences, and the execution that must successfully communicate the most relevant information. A brand must be clear, memorable, and distinct. Once this is defined, guidelines are created around brand usage of the logo, typography, color, and imagery.

DEVELOP

Development prioritizes the flexibility to view a brand offerings on all devices and platforms in an organized, user friendly, and quick fashion. In addition, having an understanding of ADA compliance, web safe fonts, image optimization, page weights, and how to solve potential technical issues is crucial.

MARKET

Most people understand marketing as the strategy of determining where and how brands sell products and services in the public market. It also involves research of the target market to serve a brand’s continued success. Testing and analyses of audience responses to branding are what further refines a brand’s identity for higher effectiveness.